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Marketing promotes the transfer of goods and services from the producer and provider to the consumer. | Public relations helps an organization and its publics adapt mutually to each other. |
Marketing's immediate goal is sales. | Public relations' immediate goal is mutual understanding or positioning of the organization with its publics. |
Marketing's implicit goal is profit. | Public relations' implicit goal is positive perceptions and predispositions. |
Marketing's measure of success is the number of sales and/or the revenue it generates. | Public relations' measure of success is expressed public opinion or other evidence of public support. |
Friday, November 18, 2016
Marketing vs Public Relations
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