Marketing Strategies

There are a wide range of marketing strategies that a business owner/entrepreneur can engage. I've listed three (3) below:

1. Internet Marketing
   
    Internet or online marketing combines web and email to advertise and generate e-commerce             sales. Social media platforms, as well as, traditional advertising formats like radio, television, and     print can be used to bring brand awareness to consumers and to promote products and services.

2. Paid Media Advertising
 
    Paid media is a tool that companies use to grow their website traffic through paid advertising. One     of the most popular methods is pay-per-click or PPC links. Simply put, a company buys a link that     appears as an ad in search engine results when keywords related to their product or service are         searched.

3. Word-of-Mouth

   Word-of-Mouth is an age-old, unpaid form of advertising. A recommendation from a friend,                colleague, or family member could potentially turn into thousands of dollars in revenue for a              company.

Regardless of the strategy you use, marketing effectiveness is dependent on how well you execute. One should take time to research the market and choose what method of marketing works best for you.