What Do Consumers Want?

Note: Adapted from "What do customers REALLY want? The Top 5 most important things revealed!", 30 May 2014," by Coreen Merryweather, 2014. (Linkedin)                 


1. Simply put, consumers want more "bang for their buck!" There's always a feeling of satisfaction when a customer feels as if they are getting a deal, an abundance of a product/service for less, great quality, etc.

2. Exceptional customer service is crucial to any business and it helps you attract and retain quality customers. Ultimately, consumers are willing to pay more for a better experience.

3. In order to keep your customers coming back over the long term, you have to do it right: "the almighty customer" should trump "the almighty dollar." Customers appreciate receiving their products on time. In doing so, it shows a company's reliability to do just what it says it will do.

4. Quality (self explanatory, right!)

5. Coreen Merryweather stated, "We want websites to be easy to navigate; products to be easy to access; for it to be easy to contact an organization. In our increasingly automated and mobile enabled world, we crave simplicity - organizations who make it difficult to interact, will ultimately lose out..."